The pandemic has prompted many shifts in the hospitality industry, as restaurants and hotels adapt to new customer standards and health requirements. This moment in time has also given many brands the opportunity to try new approaches and reimagine the future. I’ve had the opportunity to work on several projects with The Hoxton in Portland, as they reopened their rooftop restaurant Tope with a new culinary team, presented a new concept for their main level restaurant Lovely Rita, and marketed their event and private dining spaces in anticipation of the post-pandemic era activities.

I brought together a fantastic creative team to help create the visual story of this shift in the hotel experience, including stylist Danielle Firle and producer Stephanie Duong. These photos represent my most recent project in August, where we focused on the rebranding of Lovely Rita and The Apartment event space. For the restaurant, the narrative shifted to a more upscale, Northwest-inspired experience, which translated to moody lighting, lived-in scenes, and an abundance of vino and spirit-forward cocktails.