About a year ago, I was on a team tasked with redesigning a website for a luxury fitness brand. Abandoning the typical sweaty images for a more spa-like experience, we reworked the content to include testimonials about reaching lifestyle goals, and to feature the gym’s breadth of yoga classes, rather than just their range of free weights. At first glance, the paid ad copy and keyword-rich meta content fit the common search terms: “gym,” “workouts,” and “private trainers.” However, our client didn’t want the typical “gym rat” audience. That’s where a partnership between content strategy and search engine marketing paid off. We revised the site content and search terms to fit the brand of a premium fitness experience. As a result, our client attracted more traffic from an audience eager for their style of gym. The leads were good, but the conversions were even better.
— Margot Bloomstein, The Case for Content Strategy—Motown Style in A List Apart.
A few months ago, I worked on a client report researching expectations for technology in the future. One of my favorite findings was that the childhood dream to fly still lives in so many adults. When respondents envisioned life in the future, amongst the more realistic hopes for future technology, were many wistful responses from people who wished they were able to soar through the air. I think a great depiction of this dormant desire is the series of photographs by the German artist 
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At the beginning of summer, I 
Earlier this month the Manchester based agency 
Currency made into origami by Won Park. Beautiful! (via 
Saturday in Munich. I was just sitting down at a café in Frauenplatz when a quartet began arranging their instruments. A wonderful impromptu performance of gypsy style music by a group of Spanish musicians, 
A balloon was tumbling around the Biergarten, living up to its dictum:
Last week, a team from work went over to the newly-opened Spa Zuiver in Amsterdamse Bos to check out the facilities and take in a bit of relaxation. Nicely designed interior, with sleek angles, vast pools, and toasty saunas.
A not so warm and sometimes rainy week, but 
The latest in pet resorts now sits at Schiphol Airport in Amsterdam, the Goldfish Hotel, where travelers can drop off their fish while on holiday if they booked through the travel agency D-Reizin. In essence, it's a large tank with 'a swimming pool and a tennis court'. (via 
"We're fighting against this whole idea that everything people do has to be constantly chronicled. People think that every thought they have, every experience — if it is not captured, it is lost...When it's off the record, you actually listen to the conversation, not just wait for your turn to speak."